Which strategy focuses on maintaining and growing market share within existing operations?

The strategy that focuses on maintaining and growing market share within existing operations is concentration. This approach emphasizes honing in on a particular market or segment where a business already has a presence, aiming to deepen its engagement and increase its share in that market. By concentrating resources and efforts on existing operations, a company seeks operational efficiencies, improves its competitive advantage, and enhances customer satisfaction, ultimately aiming to solidify its position and grow its market share effectively.

Concentration does not involve expanding into new markets or diversifying product lines, which can divert attention and resources away from core operations. Instead, it seeks to maximize the potential of current assets and customer bases, thus fostering sustainability and growth within existing frameworks. This strategy acknowledges that a company's best opportunity for growth often lies in its established markets and customer relationships, making it a powerful approach for businesses focused on consolidating their market position.