What is the first step in the control process?

The first step in the control process is to establish performance objectives and standards. This initial phase is crucial because it sets a clear benchmark against which actual performance can be measured. Having defined objectives and standards allows leaders to align their team's efforts with the organization's goals, ensuring everyone understands what success looks like.

By clearly articulating targets and expectations, leaders can guide their teams and provide focus, which is essential for achieving desired outcomes. Without this foundational step, it would be impossible to assess performance accurately, as there would be no criteria to compare against. Once the objectives and standards are in place, the subsequent steps of measuring performance, comparing it to the standards, and taking corrective action can effectively follow, leading to improved organizational performance and accountability.