What is the first phase of planned change?

The first phase of planned change is unfreezing. This phase is crucial as it prepares an organization to accept that change is necessary, breaking down the existing status quo before any transformations can happen. During the unfreezing stage, communication is key; leaders must convey the reasons for the change and the benefits it will bring. This creates a sense of urgency and helps to counter resistance to change.

Unfreezing involves assessing the current situation and identifying what needs to change, thus tipping the balance of the current state and making individuals and teams more receptive to new ideas and behaviors. The success of subsequent phases—changing and refreezing—depends significantly on how well the unfreezing stage is executed. Transitioning is part of the broader change process but does not capture the preparatory nature of the unfreezing phase.